Renewal Proposal · Nitya Capital

We brought you 364 leads and 62 meetings in four weeks.

In the first four weeks of working together, we built the full system from scratch, launched two campaigns, and delivered 62 booked meetings at $14.12 per lead. That was the introduction. Here is what happens when we scale it.

Prepared ByLeadfins
Prepared ForNitya Capital
DateApril 2026
Term6 Months
01 What We Delivered In 4 Weeks

We built the full system from scratch, launched Project AC and Tides on McDowell, and started filling your calendar with investor calls. Some booked meetings have not happened yet, so the actual show-up numbers will continue to climb.

364
Leads
Generated
62
Meetings
Booked
$14.12
Cost Per
Lead
17%
% Who Booked
A Meeting
45%
% Who
Showed Up
02 What We Offer

The $5,000 introduction built the system and proved it works. The renewal keeps it running and adds everything we need to get more investors on calls, help your team close them faster, and launch new deals without starting from scratch every time.

Previous Agreement
What You Had
Introduction Offer
$5,000
One-time payment, completed
  • Basic campaign setup and launch
  • 20 to 60 ad creatives (static, carousels, video)
  • Two VSL landing pages with qualification forms and call booking
  • Pre-call and opt-in email sequences
  • Weekly reporting and A/B testing
  • Ad management and optimization
Renewal Offer
$5,500 /month
Everything from the introduction offer, kept running and optimized continuously
40 to 60+ fresh ads per month, which is required to keep your cost per lead low as you increase ad spend to get more calls New
Unlimited new landing pages so that you can raise for multiple properties at once New
No-show follow-up and post-call nurture emails so that missed calls get rebooked and undecided investors stay warm New
Sales intelligence where we review your calls and use what we learn to improve ad targeting, lead quality, and messaging over time New
Video content campaign built and ready to turn on when you have content, so that every lead who books a call sees your videos repeatedly before the meeting and shows up warmer New
Monthly refresh of all messaging with current market data and deal timelines so that investors have a clear reason to act now New
Quarterly deal launch campaigns where we email and run ads to your existing lead list every time you open a new property, so that each raise starts with warm investors instead of cold ones. Optional quarterly webinar included if you want to present the deal live New
New campaign builds for additional properties New
Add-On 1

Appointment Setter

A dedicated caller reaches every lead within 5 to 10 minutes, confirms they are accredited, and books the meeting on your calendar so that your team only talks to qualified investors who are ready.

$1,500 /month
45%
70%
Show-Up Rate
At $10K ad spend, that means ~70 more investors showing up to calls every month compared to running without a setter.
Add-On 2

Competitor Exclusivity

We will not work with your primary named competitor in the Houston multifamily market for the duration of your contract, so the pipeline advantage you are building stays protected.

$2,500 /month
Strategic Advantage Your biggest competitor in Houston will not have access to this system or our team for the duration of your contract.
Contract Options
6-Month Contract
Pay monthly over the 6-month term
$5,500
Per month for 6 months ($33,000 total)
  • Core offer locked in for 6 months
  • Add-ons are flexible month-to-month
  • All assets built are owned by Nitya Capital
  • Ad spend paid separately to Meta
6-Month Contract
Pay upfront and save 12%
$29,040
$4,840/mo effective rate (vs $5,500/mo)
Save $3,960 (12%)
  • Core offer locked in for 6 months
  • Add-ons are flexible month-to-month
  • All assets built are owned by Nitya Capital
  • Ad spend paid separately to Meta
03 The ROI

Estimates based on $10K/mo in ads, your actual $14.12 cost per lead, and $100K average investor commitment. You spent roughly $5,100 over the first 4 weeks. Both scenarios assume your team closes 15% of the investors they talk to. Actual results depend entirely on your sales team.

The core offer gets more leads to book a call (17% to 20%) and more of those to actually show up (45% to 55%) through follow-up emails for missed calls, fresh messaging every month, and emails that address investor concerns before the meeting. Adding an appointment setter who calls every lead within 5 to 10 minutes pushes those numbers further: 25% book and 70% show up.

Core Offer Alone
$1.2M
Capital Raised / Month
$10K in ads at $14.12 per lead brings in about 708 leads per month. 20% of them book a call, 55% of those actually show up, and your team closes 15%. That works out to about 12 investors committing $100K each.
$199
Cost Per
Qualified Call
~12
Investors
Funded
~142
Meetings
Booked
~78
Actually
Show Up
1.29%
Cost of
Capital
$15,500
Total Monthly
Investment
(incl. ad spend)
Core Offer + Appointment Setter
$1.9M+
Capital Raised / Month
Same 708 leads, but because someone is calling them within minutes, more of them book (25%) and more of those actually show up (70%). That means 124 investors on calls instead of 78, and about 19 of them commit, which is $700K more raised each month.
$137
Cost Per
Qualified Call
~19
Investors
Funded
177
Meetings
Booked
~124
Actually
Show Up
0.89%
Cost of
Capital
$17,000
Total Monthly
Investment
(incl. ad spend)